• Black Orchid

Flora fragrances range from elegant to experimental and descriptive. In China, floral scents are viewed as both classic and modern.

• Asia Garden
• China Rain

The Oriental family is an up and coming global fragrance trend in the global luxury hospitality market incorporating spice, wood, or vanilla notes.

• Ocean
• Amalfi Coast

These fragrances are soothing and often incorporate watery floral notes. Marine fragrances has evoloed experiential, conveying escapism and freshness.

• White Tea & Thyme

Aromatic notes are viewed as a way to "bring nature inside" to create a relaxing environment. Aromatics incorporate a variety of garden herbs, and include notes such as lavender, mint, and basil with lavender being the most popular.

• White Tea & Fig

There is a distinct difference between "Citrus" and "Fruit" families; fruity notes typically appeal to a younger demographic, while citrus is often more refined and resonates with the 35-49 age group.

The fruit family has become broader in the US and incorporates a variety of fruits including traditional orchard fruits, tropical fruits, red fruits and berries. Popular fragrances in this market include Macintosh apple, red currant and black raspberry.